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What's Involved

The actual job role will vary significantly from one employer to the next. The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. You will typically be working as part of a team, in which you will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. You will normally report to a digital marketing manager, a marketing manager or an IT Manager.

This apprenticeship is a minimum of 18 months and should typically be completed within 24 months.

This is a Level 3 Apprenticeship.

Entry Requirements

A minimum of 5 GCSE’s Grade A*-C including: • GCSE Maths Grade C/4 or Functional Skill in Maths Level 2 • GCSE English Language Grade C/4 or Functional Skill in English Level 2

Functional Skill in ICT Level 2 has to be achieved prior to taking the end point assessment.

Working in a role such as Digital marketing assistant, digital marketing executive, digital marketing coordinator, campaign executive, social media executive, content coordinator, email marketing assistant, SEO executive, analytics executive and digital marketing technologist.

Where will it take me?

You will be a qualified Digital Marketer

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Course Assessment Method

On Programme Assessments through a combination of Ofqual-regulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place.

The End Point Assessment (EPA) has four components – all will need to be passed in order to be awarded the apprenticeship.

  1. A Portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment
  2. A Project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
  3. An employer reference
  4. A structured interview - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced


Where and When

Digital Marketer Apprenticeship Standard

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Fee Information

Course Code Study Mode Start Date Under 16 16-18 19+ International
J460STN-18 Part Time 01/08/2018 N/A £0 On Request N/A
J460STN-19 Part Time 02/09/2019 N/A £0 On Request N/A

Notes About Fees

Fees shown are per year.

Find out more by speaking to Admissions:

  • For full-time further education courses call 01708 462833
  • For part-time further education courses call 01708 462801
  • For higher education courses, or if you’re an overseas student, call 01708 462801

Notes

  • To find out if you’re entitled to support call Student Services for advice on 01708 462718 ext 2718
  • You don’t have to pay tuition or admin fees if you’re 16-18 and studying a further education funded course.
  • You need to pay higher education course fees each academic year.

 

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2019/20 Prospectus

Havering College Course Guide 2019/20

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